Art Direction,

Branding,

Creative Concept Development,

Art Direction, Branding, Creative Concept Development,

Creative direction, branding & AI

I create brands, campaigns and creative systems that connect ideas, people and technology.

Creativity is my tool, and visual identity is my language. I am passionate about developing concepts and designs that bring aesthetics and strategy together – from idea and photoshoot to final execution and print.

SELECTED WORK

  • Cinas Outdoor Catalogues

    CINAS OUTDOOR CATALOGUE

    ART DIRECTION • GRAPHIC DESIGN • VISUAL IDENTITY
    • BRANDING

    → SEE PROJECT

  • A modern kitchen with a wooden bench with a tan leather cushion in front of a dark gray kitchen island, with a decorative bowl on top and kitchen appliances in the background.

    STYLING & CREATIVE DIRECTION - PHOTOSHOOTS

    Styling and creative direction at photoshoots, to use for Cinas, indoor & outdoor furniture company.

    → SEE PROJECT

  • Outdoor patio with a round wooden table and six chairs, set against a gray wall with large windows, and a potted bush to the right.

    AI Art Direction & Visual Production

    Responsible for guiding AI artists in rendering images from 3D STEP files, providing creative direction based on moodboards and decorative concepts, and ensuring visual consistency across projects.

    → SEE PROJECT

  • northsea

    NORDSØENS LIV & MENNESKER / NORTH SEA LIFE & PEOPLE MATHILDE FENGER

    Outdoor art exhibition, print & website

    → SEE PROJECT

  • HEIIM / ARKED ARCHITECTS

    HEIIM / ARKED ARCHITECTS

    Graphic, website and marketing visuals for Heiim / Arked Architects.

    → SEE PROJECT

  • A laptop and smartphone display a digital advertisement for BØRL, featuring a bottle made of berries and food waste decorated with leaves, with the caption 'A toast for the future' and hashtag #upcycling.

    BRØL BREWERY

    Website, graphics and some strategics for Brøl Brewery.

    → SEE PROJECT

  • illumgiftwrapping

    ILLUM PERSONALISED GIFT WRAPPING

    Graphic design, print, concept development

    → SEE PROJECT

  • moodlabeldesign

    MOOD LABEL & PACKAGING DESIGN

    Graphic design, packaging development

    → SEE PROJECT

  • cphdoxdemokratietskunst

    CPH:DOX DEMOKRATIETS KUNST

    Art direction, production with artist Mathilde Fenger, shown at CPH:DOX

    → SEE PROJECT

I help brands build AI-powered creative operations.

Combining branding, art direction, marketing and intelligent workflows, I create systems that keep every touchpoint consistent while making teams dramatically faster.

I connect the dots.

Strategy, concept, visual identity, digital, content and production.

My background spans multiple creative disciplines, allowing me to see the brand as a whole rather than as a collection of individual deliverables.

Today, I'm also exploring how AI can become part of that ecosystem — helping businesses create more efficiently while maintaining a strong creative direction and a consistent brand.

Creative work is changing.

AI is changing how ideas are explored, produced and distributed.

I see that as an opportunity.

Not to make creativity cheaper or more generic — but to remove friction and create more room for ideas, judgement and direction.

My interest lies in finding the right balance between human creativity, strategic thinking and intelligent technology.

Connect the dots

01 — Business, audience, brand and objective.

02 — Creative direction, visual language and concept.

03 — Design, content, campaigns and experiences.

04 — Make sure every touchpoint feels like the same brand.

05 — Use new tools and AI where they create genuine value.

06 — Implement AI automatisation to keep the process going

Creative direction

Branding,

Digital marketing

AI Creative systems

Creative direction Branding, Digital marketing AI Creative systems

What do I do

I work at the intersection of creative direction, branding, digital marketing and AI.

With a background spanning visual identity, art direction, digital design, photography, styling and marketing, I create cohesive brand experiences — from the initial idea to the final execution.

Increasingly, I’m exploring how AI can become part of the creative process and the systems behind it: helping businesses work smarter, move faster and maintain a strong, consistent brand across every touchpoint.

I’m interested in the space where creativity, strategy and intelligent workflows meet.

  • From concept to final visual execution.

    Art direction
    Photoshoots
    Styling
    Campaigns
    Visual storytelling

  • Building identities that work across every touchpoint.

    Brand strategy
    Visual identity
    Design systems
    Brand guidelines
    Rebranding

  • Creating digital experiences that connect brand and user.

    Web design
    Digital campaigns
    Social
    Content
    User journeys

  • AI & CREATIVE SYSTEMS

    Exploring smarter ways to create, organise and scale creative work.

    AI visual production
    Creative workflows
    Brand knowledge systems
    AI-assisted concept development
    Content systems