Art Direction,

Branding,

Creative Concept Development,

Art Direction, Branding, Creative Concept Development,

Skærmbillede 2025-09-04 kl. 12.27.31 PM.png

I create visual solutions where
creativity meets strategy.

Creativity is my tool, and visual identity is my language. I am passionate about developing concepts and designs that bring aesthetics and strategy together – from idea and photoshoot to final execution and print.

Projects

  • Cinas Outdoor 2025

    CINAS OUTDOOR 2025 CATALOGUE

    Art direction, graphic design, visual identity, branding

    Read more
  • A modern kitchen with a wooden bench with a tan leather cushion in front of a dark gray kitchen island, with a decorative bowl on top and kitchen appliances in the background.

    STYLING & CREATIVE DIRECTION - PHOTOSHOOTS

    Styling and creative direction at photoshoots, to use for Cinas, indoor & outdoor furniture company.

    Click Here
  • Outdoor patio with a round wooden table and six chairs, set against a gray wall with large windows, and a potted bush to the right.

    AI Art Direction & Visual Production

    Responsible for guiding AI artists in rendering images from 3D STEP files, providing creative direction based on moodboards and decorative concepts, and ensuring visual consistency across projects.

    Read more
  • northsea

    NORDSØENS LIV & MENNESKER / NORTH SEA LIFE & PEOPLE MATHILDE FENGER

    Outdoor art exhibition, print & website

    Read More
  • HEIIM / ARKED ARCHITECTS

    HEIIM / ARKED ARCHITECTS

    Graphic, website and marketing visuals for Heiim / Arked Architects.

    Read more
  • A laptop and smartphone display a digital advertisement for BØRL, featuring a bottle made of berries and food waste decorated with leaves, with the caption 'A toast for the future' and hashtag #upcycling.

    BRØL BREWERY

    Website, graphics and some strategics for Brøl Brewery.

    Read more
  • illumgiftwrapping

    ILLUM PERSONALISED GIFT WRAPPING

    Graphic design, print, concept development

    Read more
  • moodlabeldesign

    MOOD LABEL & PACKAGING DESIGN

    Graphic design, packaging development

    Read more
  • cphdoxdemokratietskunst

    CPH:DOX DEMOKRATIETS KUNST

    Art direction, production with artist Mathilde Fenger, shown at CPH:DOX

    Read more

What do I do?

I work at the intersection of graphic design, branding, and digital marketing, creating visual identities and seamless experiences. I combine creativity and strategy to develop concepts, campaigns, and digital solutions that both look great and deliver results.

Brand Identity / Brand Strategy / Illustration / Art Direction / Styling Creative concept development / Graphics / Photography & Video / Website Design / Packaging / Social Media / Visual Production Coordinator

    • Planning and execution of photoshoots from concept to final material

    • Styling, moodboards, and creative collaboration with photographers

    • Development of visual concepts ensuring consistency across medias

    • Securing aesthetic quality and brand identity in all visual output

    • Development of creative concepts for campaigns, content, and visual identity

    • Idea generation and transformation of strategy into visual expression

    • Conceptualization of user journeys and holistic digital/visual experiences

    • Creative sparring across projects at the intersection of design and marketing

    • Design of catalogues, print materials, SoMe content, and digital campaigns

    • Layout, typography, and image editing with focus on aesthetics and function

    • Development and maintenance of graphic guidelines and visual identity

    • Production of material for both print and digital platforms

    • Development of visual identities and design manuals

    • Rebranding projects from research and concept to execution

    • Creation of graphic elements that support brand storytelling

    • Ensuring consistency in colours, typography, tone, and imagery

  • Guiding AI artists in rendering images from 3D STEP files, providing creative direction based on moodboards and decorative concepts, and ensuring visual consistency across projects.

About

An image of a modern concrete space.

What I do

Art Direction
Creative Concept Development
Graphic Design
Visual Identity & branding

Location


Copenhagen

Contact

Mail carolineengelundo@gmail.com
Call +45 61331

Me

Caroline, 30, living in Copenhagen with my husband and daughter. I’m passionate about styling, visual identity, and creative design – always with a focus on creating aesthetic
solutions with a cohesive visual narrative